This is a continuation of my uncle's diary. The previous installment is here.
The new logo is an idea originating from the upper management. Our contribution is related to Celestial Seasonings, tea brought by the previous boss of the Command Center. We all have a daily taste of it and unlike vodka, which calms the comrades down, Celestial Seasonings makes you nervous and jumpy. The common suspicion is that it is 99% chemistry, even though the label indicates a whole range of components. It is not clear what long term effects of this overindulgence are, but there is a growing sense of imbalance.
So, the history of new logo is a bit murky but at least the following is known. After the untimely departure of the minister who ran the Ministry of Everything for just over a year, his flagship concept of unity was about to be abandoned. It was unbearable to hear that we are one of this or one of that, and we started moving away from the concept of One by changing the logo. The old logo was fairly simple and it had unity embodied in it - a single gear resembling a compass rose with some ornamental lettering. The new logo, which is called "Strong hand with five fingers" focuses on synergy, plurality and anticipates imminent downsizing. Our ministry has seven major units and a handful of wannabes. The latter ones were already absorbed and two of the main units are also slated for some major reorganization. The new logo foresees the final layout comprising of five distinct pieces of our organization turning in sync, connected to one another and providing the necessary momentum for deep societal changes awakened by these revolutions. While unity is still prominent, the emphasis is on the movement and distinct pieces forming an entity that is more than a sum of its parts - all just as the name indicates. Here is the basic layout waiting for a splash of color and a cheerful background.
Colleagues in the Botany Unit found the mechanical concept of the new logo quite amazing and truthfully showcasing the synergistic nature of our current operations. Some comrades quickly called it a Teeth Breaker as invariably some broken incisors may lie on the path to a synergistic heaven. Strangely, our managers, whose attention span is compromised by minutiae laid out daily by the Central Committee memos, seemed to have skipped the basic testing of their concept and are already pushing ahead with new initiatives.
Continued here.
The new logo is an idea originating from the upper management. Our contribution is related to Celestial Seasonings, tea brought by the previous boss of the Command Center. We all have a daily taste of it and unlike vodka, which calms the comrades down, Celestial Seasonings makes you nervous and jumpy. The common suspicion is that it is 99% chemistry, even though the label indicates a whole range of components. It is not clear what long term effects of this overindulgence are, but there is a growing sense of imbalance.
So, the history of new logo is a bit murky but at least the following is known. After the untimely departure of the minister who ran the Ministry of Everything for just over a year, his flagship concept of unity was about to be abandoned. It was unbearable to hear that we are one of this or one of that, and we started moving away from the concept of One by changing the logo. The old logo was fairly simple and it had unity embodied in it - a single gear resembling a compass rose with some ornamental lettering. The new logo, which is called "Strong hand with five fingers" focuses on synergy, plurality and anticipates imminent downsizing. Our ministry has seven major units and a handful of wannabes. The latter ones were already absorbed and two of the main units are also slated for some major reorganization. The new logo foresees the final layout comprising of five distinct pieces of our organization turning in sync, connected to one another and providing the necessary momentum for deep societal changes awakened by these revolutions. While unity is still prominent, the emphasis is on the movement and distinct pieces forming an entity that is more than a sum of its parts - all just as the name indicates. Here is the basic layout waiting for a splash of color and a cheerful background.
Colleagues in the Botany Unit found the mechanical concept of the new logo quite amazing and truthfully showcasing the synergistic nature of our current operations. Some comrades quickly called it a Teeth Breaker as invariably some broken incisors may lie on the path to a synergistic heaven. Strangely, our managers, whose attention span is compromised by minutiae laid out daily by the Central Committee memos, seemed to have skipped the basic testing of their concept and are already pushing ahead with new initiatives.
Continued here.
